What’s inside this article:

  1. How to use the Datatrics Reporting to view the Average Order Value data;

  2. Seven types of campaigns to help increase the AOV and how to create them in Datatrics;

  3. Additional Resources you might like.

How to use the Datatrics Reporting Section to view the AOV data

As a reminder, the daily average order value is calculated by dividing the total daily revenue by the number of unique conversions.

You can view this metric in the Reporting Dashboard in your Datatrics account. Go to: Reporting > Project Performance > Conversion Rate & Average Order Value.

In addition, you can also go to Project Settings > AB testing > Performance > Average Order Value to track how Datatrics campaigns perform against your Control Group.

Seven types of campaigns to help increase the AOV and how to create them in Datatrics

#1 Set up a minimum order value

  • Set up a minimum spend: offer free shipping (a gift or a discount) above a specific/minimum amount.

  • Create a notification campaign to show your customers how much they have to spend to qualify for free shipping (for a gift, a discount etc.).

How to create it:

You can use the template [Notification] Add € X to your shopping cart to get free shipping! already available in your Datatrics account.

Under Settings > Audience > Targeting Editor, we will add the audience targeting rules to show the touchpoint only to the profiles having a cart value lower than the minimum value for free shipping. Since in our demo e-commerce website the shipping is free for the orders above 150€, we will set a value of the cart between 50 and 150€:

Once we have set the targeting rules, the next step is to edit the variable that we use to show in our touchpoint the amount needed by the customer to benefit from free shipping.

The variable is {{#mathNoRound N - shopping_cart_value}} and, in our example, we need to replace N with 150. In the template, it can be found in the Description field of the touchpoint, but it can be used in any other field and also in any element of a custom touchpoint:

Note: this touchpoint only works when the shopping cart script is correctly implemented on your website.

#2 Post-purchase e-mails

Encourage the purchase of products relevant to the previous purchase with personalized, automated emails sent at the right time.

For example, a customer purchased a dress from your website. Twenty-four hours later, the customer will receive a customized email thanking him for purchasing and promoting relevant accessories like bags, belts etc.

You can trigger the emails based on the customer’s activity and promote the most suitable items based on the last purchased or last viewed ones.

Indeed, the post-purchase email helps to achieve 3 goals: the Conversions Increase, the AOV increase and the Lifetime Value increase. If the same customer buys an additional item suggested in a post-purchase email his or her daily/weekly order value will increase. This type of campaign is aimed at bringing in more revenue over a shorter period (day/week) increasing the lifetime value of your customers.

How to create it:

To learn more on triggered emails based on the customer’s activity (for ex., the abandoned cart), visit our Help Center or contact our Customer Support team through the Live Chat available in your Datatrics dashboard.

#3 Personalized product recommendations on the checkout page.

Create product recommendations with an organic look and feel using embedded campaigns. Using Datatrics recommendation strategies, you don't need to select or approve the related products manually, the process is fully automated based on the filtering of approved products.

You can use one of the following tag lines:

  • “You may also like”

  • “Frequently Bought Together”

  • “Related Products”

  • “Others also bought”

How to create it:

Create an Embedded Content Campaign with one or multiple recommendation strategies:

  • Most relevant cart-based

  • Most relevant

  • Let the algorithm decide

#4 Personalized product recommendations on the product page

Help your customers to find complementary items, promote best sellers and bundles.

  • “Chosen for you.”

  • “Goes great with.”

  • “Shop most popular looks.”

  • Shop the look

  • “Frequently Bought Together”

  • “Last Products Viewed”

How to create it:

Create an Embedded Content Campaign with one of the multiple strategies to choose from:

  • Most relevant up-sells

  • Most relevant cross-sells

  • Most popular

  • Most relevant/popular based on category

  • Similar items based on the current item

  • Alternative items based on the current item

  • Let the algorithm decide

#5 Make use of countdowns and limited-time promotions

According to Lightspeed, urgency can spark the need to add more items to the cart. Try offering short-term discount codes (with a 24-72 hour window) for specific items to increase your average order value.

How to create it:

  • Countdown Pop-Up Touchpoint

To create a Notification touchpoint with a persuasion timer, you can follow our article in the Help Center: Creating a Persuasion Timer.

  • Countdown Embedded Touchpoint

To create an embedded version of the persuasion timer, follow the instructions on our Help Center on how to add embedded content to your website.

You will also need to follow the instructions from our other article but, unlike the notification, you will need to add the <div id="datatrics-countdown"> tag in the editor which can be found in Appearance > Editor > Open code editor:

#6 Flexible return policies & payment methods

According to a study conducted by Klarna, around 80% of shoppers would buy more if there were free/flexible returns. Most of the respondents said having the possibility to return purchased items for free makes them loyal and more likely to keep coming back to an online retailer.

Customers also greatly appreciate when multiple payment options are available.

Create a pop-up notification or a message bar to highlight your returns policies and payment methods.

How to create it:

To learn more about creating a pop-up/exit intent pop-up, visit our Help Center.

#7 Gift cards

The availability of the digital gift card option can help scale up your sales.

According to e-commerce industry experts, 72% of the customers spend more than the gift card amount while purchasing a product.

E-Gift Cards are often used as a discount to buy products that have a slightly larger value so that they do not have to pay a heavy amount to purchase the product.

Additionally, the e-gift cards can also help increase brand awareness for your products/services and bring new customers to your online store.

How to create it:

To learn more about creating a pop-up/exit intent pop-up, visit our Help Center.

Do you have any questions or need any further information?

Please contact our Customer Support team through the Live Chat available in your Datatrics dashboard.

Additional Resources:

Sources:

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