As a reminder, the daily average order value is calculated by dividing the total daily revenue by the number of unique conversions.

You can view this metric in the Reporting Dashboard in your Datatrics account. Go to: Reporting > Project Performance > Conversion Rate & Average Order Value.

In addition, you can also go to Project Settings > AB testing > Performance > Average Order Value to track how Datatrics campaigns perform against your Control Group.

You can use the template [Notification] Add € X to your shopping cart to get free shipping! already available in your Datatrics account.

Under Settings > Audience > Targeting Editor, we will add the audience targeting rules to show the touchpoint only to the profiles having a cart value lower than the minimum value for free shipping. Since in our demo e-commerce website the shipping is free for the orders above 150€, we will set a value of the cart between 50 and 150€:

Once we have set the targeting rules, the next step is to edit the variable that we use to show in our touchpoint the amount needed by the customer to benefit from free shipping.

The variable is {{#mathNoRound N - shopping_cart_value}} and, in our example, we need to replace N with 150. In the template, it can be found in the Description field of the touchpoint, but it can be used in any other field and also in any element of a custom touchpoint:

Note: this touchpoint only works when the shopping cart script is correctly implemented on your website.

Encourage the purchase of products relevant to the previous purchase with personalized, automated emails sent at the right time.

For example, a customer purchased a dress from your website. Twenty-four hours later, the customer will receive a customized email thanking him for purchasing and promoting relevant accessories like bags, belts etc.

You can trigger the emails based on the customer’s activity and promote the most suitable items based on the last purchased or last viewed ones.

Indeed, the post-purchase email helps to achieve 3 goals: the Conversions Increase, the AOV increase and the Lifetime Value increase. If the same customer buys an additional item suggested in a post-purchase email his or her daily/weekly order value will increase. This type of campaign is aimed at bringing in more revenue over a shorter period (day/week) increasing the lifetime value of your customers.

To learn more on triggered emails based on the customer’s activity (for ex., the abandoned cart), visit our Help Center or contact our Customer Support team through the Live Chat available in your Datatrics dashboard.

Create product recommendations with an organic look and feel using embedded campaigns. Using Datatrics recommendation strategies, you don't need to select or approve the related products manually, the process is fully automated based on the filtering of approved products.

You can use one of the following tag lines:

Create an Embedded Content Campaign with one or multiple recommendation strategies:

Help your customers to find complementary items, promote best sellers and bundles.

Create an Embedded Content Campaign with one of the multiple strategies to choose from:

According to Lightspeed, urgency can spark the need to add more items to the cart. Try offering short-term discount codes (with a 24-72 hour window) for specific items to increase your average order value.

To create a Notification touchpoint with a persuasion timer, you can follow our article in the Help Center: Creating a Persuasion Timer.

To create an embedded version of the persuasion timer, follow the instructions on our Help Center on how to add embedded content to your website.

You will also need to follow the instructions from our other article but, unlike the notification, you will need to add the <div id="datatrics-countdown"> tag in the editor which can be found in Appearance > Editor > Open code editor:

According to a study conducted by Klarna, around 80% of shoppers would buy more if there were free/flexible returns. Most of the respondents said having the possibility to return purchased items for free makes them loyal and more likely to keep coming back to an online retailer.

Customers also greatly appreciate when multiple payment options are available.

Create a pop-up notification or a message bar to highlight your returns policies and payment methods.

To learn more about creating a pop-up/exit intent pop-up, visit our Help Center.

The availability of the digital gift card option can help scale up your sales.

According to e-commerce industry experts, 72% of the customers spend more than the gift card amount while purchasing a product.

E-Gift Cards are often used as a discount to buy products that have a slightly larger value so that they do not have to pay a heavy amount to purchase the product.

Additionally, the e-gift cards can also help increase brand awareness for your products/services and bring new customers to your online store.

To learn more about creating a pop-up/exit intent pop-up, visit our Help Center.