One of the most important things to do when looking to increase your conversion rate, is making sure your visitors spend as much time as possible on your website.
A good way to extend the duration of your visitor's session on your website, is by showing them a popup when they show the intention of leaving your website. Let's look at how you can set up one of these popups.
First, create a touchpoint for the website with the type popup.
When someone is leaving your website, the content you present them has to make them want to stay. One often used tactic is to provide them with a discount coupon to entice them into making a purchase.
In the content section you can simply select static content because we are not adding dynamic content to the popup (maybe a coupon code, we'll tell you how to do that a bit later).
In the appearance tab it is important we take a look at the elements tab.
We have made a couple of changes to the elements tab and one to the call to action tab.
- We removed the persuasion as it is not needed
- We have created a static title with text
- We have created a static description providing you with a discount coupon. Want to learn more about our coupon system? Click here!
- We have removed the button from the popup as there is no page to link to.
Finally you need to go into the additional settings and change the following:
- Change the "when to show the touchpoint" field to "on exit intent". This will detect when the visitor's mouse is moving to the button that closes the browser.
- Set a frequency cap per user. You don't want this popup to show every time a visitor moves their mouse near the closing button. We have set this to once per month.
This is what it will look like on your website using our current example (you need to move your mouse to the exit button to preview this touchpoint):
The best practice is to create one for your cart and/or checkout page and trigger the popup on an exit intent over there.