Are you making the most of the persuasive power of customer reviews on your website? With research revealing that most consumers base their purchasing decisions on reviews, it's time to harness this valuable tool to inspire trust and drive sales. Consider these compelling statistics from Podium, Fan and Fuel, and Trustpilot, and discover why showcasing reviews on your website is essential in today's competitive market.
Research by Podium discovered that 82% of consumers had purchased a product based on the content of a review.
Fan and Fuel found that 92% of consumers hesitate to buy when no reviews are available.
A 2020 study from Trustpilot reported similar findings, with 89% of consumers checking reviews online before purchasing.
How do I show review data with the use of Datatrics?
Create a review tool touchpoint with numbers:
The first thing you should do is create a notification that shows the current number of reviews and your average score; this will increase the trust of your users.
You can either connect a review tool or import it manually:
1) Connect one of our many review tool integrations
The most frequently used are Trustpilot, Feedaty, or Kiyoh.
Check out the link below:
Create a review tool touchpoint.
This article describes how to create a touchpoint to show your numbers from a review tool integration; this will be done dynamically, so they will be always with a score up to date.
2) Add embedded reviews with the manual content upload.
Add content manually
First, add manual reviews to your content section. In this article, we describe how to do that. If you added the content and created a collection with all the reviews.
Create a template and use it in campaigns.
In order to use the content that you uploaded manually, you need then to create a template and use this template within campaigns. You can also use this example of creating a touchpoint.
Add a title
Add a paragraph with a description (make italic)
Set a solid border
Add a spacer at the bottom
Campaign settings
Add your template
Select multiple blocks
Add a header title
Select your position
Add your content collection with reviews
Check the result
The result
Additional review campaigns ideas:
Add them to product pages, in order to increase trust and testimonials while users are browsing different products.
Add them to a cart page, in order to do a last push for their conversions.
Create a notification with review testimonials, so users can see other customers' direct reviews.
Add review requests right after conversions and in mailings.
In some cases, Datatrics also syncs the review score of items. In that case, you could create a campaign based on highly-rated items in a collection to create an extra call to action, such as: "this item is highly rated", or 'Buyers of {{current_item.name}} rate this item a {{current_item.review}}!'.