In order to create personalized recommendations based on the algorithms of Datatrics, the project needs content items to be served to your audience. This article explains how you could add these items.

There are multiple ways to add content items to Datatrics. Therefore, see the list below:

  • Connecting an integration

  • Using the content importer

  • Creating custom content

Connecting an integration

The most common way to add content to your Datatrics project is by connecting an integration. With over 90 different integrations available, there is a wide variety of content that can be imported into the platform. We have categorized over 15 different item types that you can import. We recommend this way of adding content as this is the most reliable way to have up-to-date content. You can find these item types by filtering on the attribute: “itemtype”.

After connecting the desired integration, the content will usually be available within 1 hour usually. You find the content from specific integrations by filtering on the attribute: “source”.

Using the content importer

If you have an XML feed or a .CSV file including items that need to be added to Datatrics, we recommend using our content importer. You can find this feature in the content section or in your project settings.

Creating custom content

If you have a small number of items you want to serve in product recommendations that cannot get outdated, we advise you to create custom content. You can find this feature in the content section by clicking on “Import content” → “Single content item”.

After a new window pops up, you can fill in a few non-mandatory attributes. Let's run through them and give you some hints for each one.

  • Name: This one is very simple. You can fill in the name you want to give to this item. Keep in mind that you may want to show the name of your item to your visitors (mainly when it is a product). So choose the name that is best fit for the item.

  • Description: When you are creating a product, this will generally be a simple product description that you can showcase in your touchpoints. You may however want to fill in some very specific text here if you are creating something like persuasion notifications and want to use this text in such a notification.

  • URL: This is the URL your content item links to. When creating a touchpoint you will generally have a call to action with a clickable button. The standard value for this button will be set to the URL you fill in here.

  • Image URL: This is the URL to the image that goes with your item. This will usually be an image of the item that you are creating. You can also upload an image using the Upload Image button.

  • Tags: Tags mostly aren't displayed when recommending a content item to your customers. They are used for keeping your content organized. You can for example use them to create collections based on your items.

  • Custom fields: All the fields we have discussed above are pre-defined fields created by us. You may however want to use fields of your own that you can use in your touchpoints. One prominent example here is the field "price". By creating a field called "price" you can assign a value to it. You can then request this value with {{item.price}} in your touchpoint.

Note: Do not forget to save your item after you are done!

Note: The attribute: “source” will always be: “Datatrics”.

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