April 22nd is the international day where we raise awareness for the health of our planet; during this day, all around the world, there is a vast number of campaigns and special events that focus on sustainability.
In the last five years, there has been a rapid growth in online searches for sustainable products: global research from the Economist Intelligence Unit (EIU) found a +71% increase in searches for those topics, which shows an increase in public awareness and interests.
Especially during days when we celebrate the earth and run many activities to help our planet, it’s essential to highlight actions that you take part in and that positively impact our world: your customers might not know that you run them!
With Datatrics, you can create a specific campaign to highlight your sustainable products or special initiatives.
Read down below three campaigns that you can create:
Content collection for sustainable products
Suppose you have sustainable products in your e-commerce store. In that case, you can decide to promote them during the earth day period by using Datatrics’ recommendations strategies and creating a collection of your sustainable products.
How? You can either create a content collection, add the product of your choice and then use it for your touchpoint (read herehow to create a content collection).
You need to ensure that all the sustainable products can be filtered by using a specific category or a custom field.
You can then use the recommendation strategy that is more aligned with your objective. For example, if you recommend those collections on the homepage, you can use the best seller or let Datatrics’ algorithm decide. Read more here about our recommendations strategies.
Highlight sustainability initiatives
If you run special initiatives regarding sustainability, this is the perfect opportunity to ensure that your customers know about them! Do you have low-impact items? Do you donate to environmental causes? Do you have sustainable packaging? Communicate it to your clients!
By using Datatrics, you can do it in 3 different ways:
Enrich your Customer Journey: add a touchpoint in the Orientation phase that highlights your initiatives. Customers who visit your website for the first time will know more about you and the important causes you support.
Homepage notification: create a notification on your homepage to announce to customers a particular initiative; make it visible only once per session.
Sustainable collection notification: if you have a page dedicated to a sustainable collection, create a message that brings it to that page. You can also create an embedded banner with a message.
Segment users who interact with Earth Day initiatives
In the aftermath of a particular initiative, it is essential to collect data and insights to use them in your future campaigns. With Datatrics, you can create specific audience segments and include, for example:
Users who interacted with sustainable collection items
Users who visited pages of sustainable initiatives or collections
Users who interacted with earth day touchpoints
How can you use these segments afterward?
You can reuse these segments to create campaigns dedicated to environmentally aware clients. For example, if you offer new sustainable packaging, you can create a touchpoint in the decision phase of the Customer Journey to notify your customers about it. Another option is to send a newsletter to promote your latest sustainable collections, products, or services. You can also use those segments in your digital advertising platforms to run campaigns promoting the well-being of our planet.
Read this article to learn how to create audience segments.