The busiest time of the year for retail is coming soon, so it’s best to prepare the strategies ahead of time!
The E-commerce market is constantly evolving; Adobe predicts an 11% increase globally in online sales compared to last year.
But what are the main trends of this holiday season, and how can you use Datatrics to push them?
Check out three trends below to keep an eye on for this Christmas season!
1. Buy now, pay later and split payments
Buy now, pay later and split payments are becoming hugely popular across all e-commerce. Based on Adobe Analytics data, BNPL (Buy Now Pay Later) shows a 10% increase compared to 2020 and a 45% increase with respect to 2019.
This means that customers are expecting more and more flexible payment methods, especially during the season of significant expenses.
How can you make sure that all your users know about your payment methods?
With Datatrics, you can create a notification to highlight flexible payment methods (such as split payments or BNPL); you can show that message on the category and product pages. By showing these notifications, you release your customer’s purchasing power and increase the value perception of your business.
Learn how to do it with this article.
2. Personalized content for users coming from advertising campaigns
While you are preparing your seasonal online advertising campaign, don’t forget to create a relevant landing page for a more personalized shopping experience.
Christmas online advertising campaigns are increasing in Europe for the upcoming season, Advertising Association (AA) expects a +15% increase in the allocated budget. But when users click on an ad and they are redirected to your website, is the content tailored to them?
With Datatrics UTM targeting option, you can create a message visible and tailored only to the users coming from an online campaign. In this way, everyone who clicks on the ad (for example: on Facebook) will see a customized notification when they land on your website.
You can reward them by offering a coupon code or a dedicated gift.
You need to make sure that the target audience is the following: “UTM source is exactly” [add source name]
3. Sustainable packaging
Sustainability is becoming an important factor across all businesses, and having environmental friendly initiatives has a positive impact on our planet and attracts new customers. From recent research of Packhelp (E-commerce Trend Report: Holiday Season; 2021), 94% of e-commerce brands interviewed agree that it is important to offer sustainable packaging.
During the Christmas period, the number of gift wrapping solutions increases and also packaging volumes. So make sure that your business is aligned with environmental solutions and make sure that your customers know about them!
With Datatrics, you can create an embedded banner on the top section of your website and notify them that all gift wrapping and packaging are eco-friendly.
Learn how to do it with this article.
