Valentine's day is coming soon!
When you create customized campaigns based on seasonal events, you can offer fresh and relevant content to your loyal customers and an engaging and personalized shopping experience for your new customers.
From Datatrics with Love, we put together a list of 5 campaigns you can create for Valentine's Day (and also request as drafts directly in your project!):
#1 Grow your email list
Early Newsletter Subscription
Growing your email list is extremely important to engage with your customers and share content they are interested in through your own communication channels. So start collecting email addresses before Valentine’s Day! This will enable you to create newsletters with gift ideas, discounts, or promotions.
Valentine’s day newsletter discount
On Valentine’s Day, create a themed Newsletter notification to collect new subscribers and promote discounts for this special day. You can make two different versions: one that directly includes a form to submit the email and another that redirects to a subscription form page.
#2 Referral discounts
Referral discounts are a powerful way to grow your business and empower your clients to spread the word about your website. If you use referral links, make sure to create a dedicated touchpoint for Valentine’s Day, insert a catchy but straightforward phrase, and you can also use animated gifs to increase engagement!
#3 Reduce bounce rate using an Exit Intent notification with embedded countdown
It’s crucial during this day to make sure that all the additional traffic on your website leads to an increase in conversions. To decrease your bounce rate, you can create a notification only shown when a user is about to leave the website. But you need to make sure that you motivate users to purchase: combine a discount code with an embedded countdown in the notification. It will increase the urgency to complete the purchase.
Check out this article to find out how to implement this touchpoint.
#4 Message bar on top of the website
While notifications are a great tool to make sure that your clients know about your promotions, it is also important that they keep them in mind! For this purpose you can use two different campaigns: a message bar format to notify your customers about special promotion and place it on the Homepage.
Otherwise, for a more advanced touchpoint, you can add an embedded banner on your category or product page to inform your customers about specific product/item promotions.
#5 Valentine’s Day Email Flow
Create a dedicated email flow for Valentine’s Day product promotions. You can, for example, add a discount code or promote specific products or gift ideas in your email.
