With Datatrics’ Audience section, you can create segments for your advertising campaigns or remarketing strategy.

It’s possible to create segments based on profile data of users, such as if they are returning or new visitors, if they are a profile coming from a specific source (one of your integration), or if they are known or unknown profiles.

Returning visitors with more visits in the past few days

You can create a segment based on if they are returning visitors and combine it with the number of website visits in the past week. When someone keeps coming back but has not converted, you can still persuade them by showing relevant content.

This can be done, for example, by showing the most recently viewed content.

How to create the segment: Profile data → Condition: Visitor status → Modifier: is exactly → Value: returning visitors + ADD RULE: Onsite Behavior → Condition: Number of visits → Modifier: is greater than or equal to → Value: 3 + PERIOD: dynamic period → 3 days.

Examples:

  • Show an ad with the recently viewed item(s).

  • Send a dedicated newsletter with a product promotion or additional information that might lead the user to convert.

ADDITIONAL RESOURCES:

As you can read in this article, there are many different possibilities to create relevant segments in Datatrics. Hopefully, you've been inspired to get started segmenting your targeting groups! Do you have any questions, or do you have ideas for exciting segments? Go to the Datatrics Community and share it!

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