Before you start, make sure that you have the following thing set up correctly:

After this, Datatrics can synchronize the following audiences with Google Ads:

  • An audience of the profiles in a specific customer journey
    + an audience of the profiles in a specific buying phase of a customer journey
  • An audience of the profiles in a specific campaign
  • An audience of the profiles in a segment

Customer Journey and Campaign synchronization

To synchronize audiences of profiles in customer journeys and campaigns, just check the option to synchronize profiles to external platforms. You can find this option in the settings tab of every customer journey and campaign.
There are ways in which you can synchronize the audiences to Google Ads:

  • Google Ads Tag (recommend): Set Google Ads to synchronize the audiences directly to Google Ads through the Google Ads Tag. For the best match of audiences we recommend this option. 
  • Google Analytics Tag: If you want to synchronize the audiences to Google Ads through the Google Analytics tag, choose the option Google Analytics. The audiences will then be synchronized to Google Analytics and Google Analytics will synchronize the audiences to the linked Google Ads account.

Set Google Ads to synchronize the audiences directly to Google Ads through the Google Ads Tag. For the best match of audiences we recommend this option. 

Campaigns
When checking the “Sync to external platform” option for Google Ads in a campaign, Datatrics will create an audience in Google Ads and every profile in the campaign will be added to this Google Ads audience. The name of the Google Ads audience will be:

Datatrics - Pixel - Campaign: {{name of the campaign}}

Customer Journeys
When checking the “Sync to external platform” option for Google Ads in a customer journey, Datatrics will create an audience in Google Ads and every profile in the customer journey will be added to this Google Ads audience. The name of the Google Ads audience will be:

Datatrics - Pixel - Journey: {{name of the journey}}

Datatrics will also create audiences for all buying phases and will add profiles to the audience of the buying phases they’re in. So profiles in a customer journey are not only in the audience above, but also in an audience of the assigned buying phase. The names of the Google Ads audiences will be:

Datatrics - Pixel - Journey: {{name of the journey}} - Lane: orientation
Datatrics - Pixel - Journey: {{name of the journey}} - Lane: comparison
Datatrics - Pixel - Journey: {{name of the journey}} - Lane: decision
Datatrics - Pixel - Journey: {{name of the journey}} - Lane: evaluation

Segment synchronization

To synchronize audiences of profiles in segments, just check the option to synchronize profiles to external platforms. You can find this option in the settings tab of segments. To find this, create or go to a segment in Audience

Click on its name and select “Settings” in the dropdown menu:

A pane will slide in from the left where you can check Google Ads to synchronize the segment to:

When checking the “Sync to external platform” option for Google Ads in a segment, Datatrics will create an audience in Google Ads and every profile in the segment will be added to this Google Ads audience. The name of the Google Ads audience will be:

Datatrics - Pixel - Segment: {{name of the segment}}

Finding your synchronized Datatrics audiences in Google Ads

To find the audiences, log in to Google Ads and click on the “Tools” icon in the top bar. After that, click on “Audience Manager”:

You will now see the overview screen of all audiences, you can search for “Datatrics” to only show our audiences:

Note: It can take up to an hour to appear and it could take some time before the audiences are big enough to use as targeting audiences. If you don’t have a lot of traffic on your website, it is recommended to start with audiences which aren’t very specific.

For inspiration of segments to create and use, please read our “Potential segments to use” article.

Using Datatrics audiences in Campaigns

When creating or editing a campaign, you can now search for and select Datatrics audiences while setting up targeting and audiences:

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