Customers interested in a (popular) product category
Example targeting:

  • Potential content [contains] suitcases


Loyal customers

Example targeting:

  • Number of Conversions [greater or equal] 4
  • Days since last visit [less than] 30


Visitors with a high potential, but without conversions

Example targeting:

  • Potential [greater than] 50
  • Number of Conversions [equal] 0


Visitors entering your website from a campaign
Example targeting:

  • All historical events [contain] utm_campaign=christmasnewsletter2017


Customer types
Example targeting:

  • Customer type [equal] economical


Buying phases
Example targeting:

  • Buying phase [equal] decision


Persuasion types
Example targeting:

  • Persuasion type [equal] scarcity


Customers that bought a specific item
Example targeting:

  • Bought item ID [equal] 123456


High value customers
Example targeting:

  • Total revenue [greater or equal] 1000


Visitors that clicked on a specific touchpoint
Example targeting:

  • Clicked touchpoints [in] Product recommendation (1234567890)


Visitors with an abandoned cart
Example targeting:

  • Number of items in shopping cart [greater or equal] 1

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