All Collections
Advertising
Potential segments to use
Potential segments to use

This article contains example segments which you can use for your advertising channels. You can also use them for website/email campaigns.

Christiaan Proper avatar
Written by Christiaan Proper
Updated over a week ago

Customers interested in a (popular) product category
Example targeting:

  • Potential content [contains] suitcases


Loyal customers

Example targeting:

  • Number of Conversions [greater or equal] 4

  • Days since last visit [less than] 30


Visitors with a high potential, but without conversions

Example targeting:

  • Potential [greater than] 50

  • Number of Conversions [equal] 0


Visitors entering your website from a campaign
Example targeting:

  • All historical events [contain] utm_campaign=christmasnewsletter2017


Customer types
Example targeting:

  • Customer type [equal] economical


Buying phases
Example targeting:

  • Buying phase [equal] decision


Persuasion types
Example targeting:

  • Persuasion type [equal] scarcity


Customers that bought a specific item
Example targeting:

  • Bought item ID [equal] 123456


High value customers
Example targeting:

  • Total revenue [greater or equal] 1000


Visitors that clicked on a specific touchpoint
Example targeting:

  • Clicked touchpoints [in] Product recommendation (1234567890)


Visitors with an abandoned cart
Example targeting:

  • Number of items in shopping cart [greater or equal] 1

Did this answer your question?