When creating a touchpoint you select or filter the content that you want to be displayed. You may however want to push some content more than others. For this we can use the recommendation ruling. Click the button highlighted in the screenshot below to set the ruling.
Once you are on this page you have the option to select manual ruling. For this example we have set up a couple of rulings in the screenshot below. On this page you can add percentages to certain statements. The best way to break this down, is by providing some examples.
For this example we have created 3 rulings. Think of yourself as a webshop owner who sells clothing and want to push socks and you own brand, because of the higher margin.
- Categories.name / equal / socks AND brand / equal / mybrand
This ruling checks whether both of these statements are true. The category has to be "socks" and the brand has to be "mybrand"
If both these statements are true, the products will be recommended with a 70% boost.
- Categories.name / equal / socks AND brand / not_equal / mybrand
This ruling is similar to the previous one. This one however checks whether the category is "socks" and the brand IS NOT "mybrand", so a bit less boost for this one.
If both these statements are true, the products will be recommended with a 50% boost.
- Brand / equal / mybrand AND categories.name / not equal / socks
This ruling checks whether the brand is "my brand" but also checks if the category name IS NOT "socks", still boosting, but just a bit lower even.
If both these statements are true, the products will be recommended with a 40% boost.
To summarize these examples.
- If the products are my own brand and are socks, add a 70% boost.
- If the products are not my own brand but are socks, add a 50% boost.
- If the products are my own brand but not socks, add a 40% boost.