Datatrics connects to a lot of data sources and gathers a lot of data from them. In most of your data sources, profiles are accompanied with personal data, but this isn’t (always) the case for your website. Our tracking script tracks visitors, but it doesn’t immediately know who it is.
To get the most out of their website behavior, to use it in email flows for example, you need to make sure you identify visitors in the most possible ways.
There are three main steps to take for identifying website visitors:
- Adding unique profileIDs to links in your emails
- Make sure conversions are sent to our tracking script
- Send profileIDs and email addresses to our tracking script
The earlier you implement these methods and the more you use, the better Datatrics can identify each and every visitor and target them not only on your website, but also on other channels.