Tracking scripts

All you need to know about our tracking scripts, from implementation to validation.

31 articles in this collection
Written by Christiaan Proper, Odin Bergman, and Development Datatrics

Introduction to our tracking script

Written by Christiaan Proper
Updated over a week ago

Send custom profile data to our tracking pixel

This article explains how you can send custom data to our tracking pixel, for segmentation, identification and to use in our touchpoints.

Written by Christiaan Proper
Updated over a week ago

Identify a visitor

Use our tracking pixel to identify your customers by profileID or email address

Written by Development Datatrics
Updated over a week ago

The basic script

Introduction to the basic script

Written by Christiaan Proper
Updated over a week ago

Implementing the basic script

Written by Christiaan Proper
Updated over a week ago

Placing the Datatrics tracking script on a PWA or SPA

This article describes how to connect the Datatrics tracker on a Progressive Web App or Single Page Application

Written by Odin Bergman
Updated over a week ago

Ecommerce scripts

Advanced Cart Updates

This article explains how to update visitors’ carts in multiple ways.

Written by Christiaan Proper
Updated over a week ago

Introduction to our ecommerce scripts

Written by Christiaan Proper
Updated over a week ago

Product view script

How to implement our product view script manually

Written by Christiaan Proper
Updated over a week ago

Category view script

How to implement our category view script manually

Written by Christiaan Proper
Updated over a week ago

Shopping cart script

How to implement our shopping cart script manually

Written by Christiaan Proper
Updated over a week ago

Conversion script

How to implement our conversion script manually

Written by Christiaan Proper
Updated over a week ago

Custom scripts

Introduction to custom scripts

Written by Christiaan Proper
Updated over a week ago

Manual javascript conversions

Written by Christiaan Proper
Updated over a week ago

Datatrics script changes for country codes

This article explains how you can alter the e-commerce & tracking script to match on item-id's that have a country code within the content

Written by Odin Bergman
Updated over a week ago

Best practices for implementation

Best practices for multiple events on one page view

Written by Christiaan Proper
Updated over a week ago

Custom integrations

How to add Datatrics tracking and e-commerce scripts in Google Tag Manager

This article guides you through the process of placing the Datatrics tracking and e-commerce scripts on your website via Google Tag Manager.

Written by Christiaan Proper
Updated over a week ago

Implementing e-commerce scripts using GTM ecommerce (GA4) events

This article describes how you can capture GTM ecommerce (GA4) events and send them over to Datatrics.

Written by Christiaan Proper
Updated over a week ago

Implement the Datatrics tracking script in Google Tag Manager (MPA version)

This article explains how you can implement the Datatrics tracking script on your website via GTM if you have a multi-page website.

Written by Christiaan Proper
Updated over a week ago

Implementing e-commerce scripts using gtag.js ecommerce (GA4) events

This article describes how you can capture gtag.js ecommerce (GA4) events and send them over to Datatrics.

Written by Christiaan Proper
Updated over a week ago

Google Tag Manager

Implement the Datatrics pixel in Google Tag Manager

Written by Development Datatrics
Updated over a week ago

Implement the Datatrics tracking script in Google Tag Manager (SPA version)

This article explains how you can implement the Datatrics tracking script on your website via GTM if it's a single-page application.

Written by Christiaan Proper
Updated over a week ago

Implementing e-commerce scripts using Enhanced Ecommerce (UA) events

This article describes how you can capture Enhanced Ecommerce (Universal Analytics) events and send them over to Datatrics.

Written by Christiaan Proper
Updated over a week ago

Lightspeed

Implement Datatrics pixel in Lightspeed

Written by Development Datatrics
Updated over a week ago

Shopify

Implement Datatrics pixel in Shopify

Written by Development Datatrics
Updated over a week ago

Shopware Pixel

Install the Datatrics Pixel using Shopware

Written by Development Datatrics
Updated over a week ago

Validating scripts

Check if the basic script is present

Written by Christiaan Proper
Updated over a week ago

Check if a product view is registered

Written by Christiaan Proper
Updated over a week ago

Check if a category view is registered

Written by Christiaan Proper
Updated over a week ago

Check if the shopping cart script is implemented correctly

Written by Christiaan Proper
Updated over a week ago

Check if the conversion script is implemented correctly

Written by Christiaan Proper
Updated over a week ago