Black Friday is coming shortly, be sure to have everything ready for the big weekend!
In collaboration with U Digital, one of our Gold Partners, we hosted a session about embedded content, measuring performances, and Black Friday inspiration campaign. You can watch the recording in our Academy or click on this link if you missed it.
But let’s highlight four effective strategies to use during Black Friday to maximize your marketing activities:
Create a Black Friday theme in your touchpoints: change your label and CTA button into black; they will be more eye-catching and on brand.
Create a Black Friday content collection: this way, you will only show the part of the collection that is on sale, but you will still be able to use Datatrics’ personalized recommendation to boost your sales.
Black Friday landing page: create a landing page for your mail and ads - don’t delete the page; reuse each year (SEO value)
Segment selection for Ads and Email and synch: use those segments to group people who showed interest or bought products/services for Black Friday and use them for following campaigns.