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How to add embedded persuasions to your website
How to add embedded persuasions to your website

In this article we will show you how you can use persuasive information on your website.

Christiaan Proper avatar
Written by Christiaan Proper
Updated over a week ago

It has been shown that people respond very well to persuasive content on your website. Examples of this are:

  • "There are currently X people shopping

  • "Order within X hours and you will receive your product tomorrow

  • "There are only X of this product remaining"

Datatrics can keep track of these statistics and allows you to use them in your touchpoints. In this example we will be using these statistics embedded into your product page.

1. The first thing we need to do is select Website - Embedded content as the touchpoint type.

2. We now need to select the content that we want to display. For your convenience we have created some content that displays these statistics for you (Generally this will also be set up if you're with us through a partner. If not, you can set it up yourself by recreating the examples we discuss in this article). Let's break down where you can find it and how it works.

Select filter content and sort by tags - persuasion. You should now see the following content items (this version has the Dutch versions on the left and English versions on the right):

Let's open one up and see what exactly is in the content item

The one important field (for the touchpoint output) is the description. As you can see the description is set up to display "Currently there are X people shopping!"
{{visitor_count_current_min2}} will keep track of how many people are currently on the website and only display once the value is at least 2. You can change this to any value you want. Interested in reading more about these statistics? Check out this link!

Either manually select all the persuasions you want to use for this touchpoint or select them all in case they are all applicable to your touchpoint.

You can now use {{item.description}} in your touchpoint editor to showcase your persuasion.

3. Use the CSS Selector to choose the location of your touchpoint. Unclear on this? Check out this link!
Set the occurrence to first to prevent it showing multiple times on the same page.

4. Use the audience targeting to make sure it only shows when your visitor is on your product pages.

When we follow all these steps, the result is something like this:

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