Datatrics' key features explained | Datatrics Help Center

Datatrics' key features explained

This series contains the basic knowledge everyone should know before starting using Datatrics.

17 articles in this collection
Written by Christiaan Proper and Eric Kuiper

The Basics

Channel types

This article covers the different channel types you can connect to Datatrics, it also tells you which are mandatory and which are preferred.

Written by Christiaan Proper
Updated over a week ago

Using external data

Written by Eric Kuiper
Updated over a week ago

Audience targeting

In this article we will talk about our upgraded targeting system and tell you about some of our new features.

Written by Eric Kuiper
Updated over a week ago

The importance of identifying unknown visitors

This article explains the ways Datatrics identifies unknown visitors and why this is important.

Written by Christiaan Proper
Updated over a week ago

Customer Journeys, Smart Campaigns & Hybrid Campaigns

This article helps you to learn the difference between Customer Journeys, Smart Campaigns and Hybrid Campaigns.

Written by Christiaan Proper
Updated over a week ago

The A/B Testing Methodology

This article describes the A/B-testing methodology used in Datatrics.

Written by Eric Kuiper
Updated over a week ago

Reporting in Datatrics

This article describes where you can find reports in Datatrics

Written by Eric Kuiper
Updated over a week ago

Buying phases

A description of the different buying phases used in Datatrics

Written by Christiaan Proper
Updated over a week ago

Customer types

A description of the different customer types used in Datatrics

Written by Christiaan Proper
Updated over a week ago

Persuasion types

A description of the different persuasion types used in Datatrics

Written by Christiaan Proper
Updated over a week ago

Real time behavioral data

In this article we will tell you all about the way in which we keep track of behavioral data.

Written by Eric Kuiper
Updated yesterday

Advanced

Recommendation strategies

In this article we explain all recommendation strategies and tell you when you can apply each one.

Written by Eric Kuiper
Updated over a week ago

Recommendation Ruling

In this article we will tell you what a recommendation ruling is and what you can do with it

Written by Eric Kuiper
Updated over a week ago

The Attribute System

This article explains how you can use dynamic attributes in your touchpoints.

Written by Eric Kuiper
Updated over a week ago

Discount coupons

In this article we will tell you how you can upload coupons and how to use them in your touchpoints

Written by Eric Kuiper
Updated over a week ago

Create custom content

This article will tell you all about creating custom content and the fields contained within.

Written by Eric Kuiper
Updated over a week ago

Lookalike targeting & fingerprinting

In this article we will tell you what lookalike targeting & fingerprinting is and how it helps you.

Written by Eric Kuiper
Updated over a week ago