With Datatrics’ Audience section, you can create segments for your advertising campaigns or remarketing strategy.

You can create segments based on shopping carts made by visitors. For example, you can create a segment of users that added in their shopping cart a specific category product, in the last seven days, with a value between a set range (ex. from 20€ to 50€). You can also add that in that period, the user didn’t convert and then use this segment and synced it to an external advertising platform to promote those products to targeted users.

How to: Shopping cart → Number of items in shopping cart → Modifier: is greater than or equal to → Value: 2 + PERIOD: within the last (7) days.

Keep in mind: in the create audience section, on the right side, you will find the retention days that indicate how many days a profile can stay in the segment. The maximum period is 180 days.

ADDITIONAL RESOURCES:

As you can read in this article, there are many different possibilities to create relevant segments in Datatrics. Hopefully, you've been inspired to get started segmenting your targeting groups! Do you have any questions, or do you have ideas for interesting segments? Go to the Datatrics Community and share it!