After clicking on the audience button in the header in Datatrics, you will navigate to the audience page. Here you will find the profiles by default. You can find audience segments in the other tab, as shown in the screenshot below. This article explains audience segments.

Above, you can see the number of known profiles, unknown profiles, and segments. You will find an option to import profiles for your Datatrics project right of these indicators. By clicking the blue button on the far right, you can create a new segment.

Known and unknown profiles

In the screenshot above from the audience page, you will see amounts of “known” and “unknown” profiles appear in the interface, so it is good to know the definitions of these terms.

Unknown profiles are website visitors who Datatrics can’t link to a profile from one of your connected data sources. When navigating to the website for the first time, you will likely be seen as an unknown profile. Except for the number of unknown profiles, they cannot be found in the audience section.

Known profiles are profiles synced from one of your data sources, and most of the time, these contain email addresses. It’s strongly recommended that profiles from connected data sources include an email address since it’s an essential identifier for linking and creating that 360-degree customer view. You can find more information about this in this article about master profiles.

List of profiles

Below the indicators about the number of known and unknown profiles, you will find a list of the existing master profiles in Datatrics. Here you can search for specific profiles, change the source of the profiles you want to be shown, and edit the source order.

If you just want to view profiles from 1 specific source, click the dropdown button on the right with the placeholder: ‘Master profiles’ and select the desired source.

Profiles are default sorted by their number of activities on the website. You can change the ascending and descending order based on the number of segments, engagement score, and the total sum of activities.

View profile attributes

When clicking on an individual profile, a new screen opens, and you will see detailed information about the profile you clicked.

On the left, you can see its attributes per source. When clicking on the blue ‘Show all fields’, a pop-up opens with all stored information of a profile.

You will find a timeline of the profile’s activity on the right. You can switch between conversions, visits, and events. When clicking on one of the displayed items, additional information will appear.

All predictive information is stored left below, with a map including the location of the profile. In the center, you will be able to find the data sources of the current viewed profile, and on the right, the segments of the profile.

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