Abandoned cart
How does this strategy work?
The abandoned cart strategy returns the items from the abandoned shopping cart. This means that when you are active on the website, the cart is not abandoned. After 2 hours without tracker activity, a user is seen as inactive.
When should I use this strategy?
This option is very helpful when there is a lot to do on your website (reading blogs, watching videos, etc) causing your customers to potentially forget about going to the checkout.
What are the requirements for using this strategy?
Shopping carts need to be sent and update correctly to Datatrics.
The visitor needs to be inactive for 2 hours.
Abandoned browser
How does this strategy work?
The abandoned browser strategy returns the viewed products from only the last session, also this means a user needs to be inactive for 2 hours before the session is flagged as abandoned.
When should I use this strategy?
This option can be used in a very similar sense to the abandoned cart option, so you can use this option if you think visitors potentially forget to checkout.
What are the requirements for using this strategy?
The content needs to be identified on your website.
The visitor needs to be inactive for 2 hours.
Example of [Abandoned cart & browser]
As visitors need to be inactive for at least 2 hours, we recommend using mail touchpoints for these recommendation strategies. For example: