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Known Profiles

Before diving into the tips to increase your known profiles, it is good to briefly mention the difference between known and unknown profiles within Datatrics.

Unknown profiles are website visitors that Datatrics can’t link to a profile from one of your connected data sources. Known profiles are profiles synced from one of your data sources, and most of the time, these contain email addresses. It’s strongly recommended that profiles from connected data sources include an email address since it’s an essential identifier for linking and creating that 360-degree customer view.

Read more about the importance of identifying unknown visitors in this article.

In this article, you can find out the why and how you should sync and identify profiles with Datatrics.

Once you have connected your Email Service Provider (ESP), the next step is to gain more newsletter subscriptions to expand your mailing list and the number of known profiles in Datatrics.

In this article, we will share some tips and inspiration for creating the best newsletter sign-ups within Datatrics!

#1. What’s in it for your clients?

It is always important to clearly explain why people should sign up for your newsletter. Visitors will always think, “What’s in it for me?

Ask yourself the following questions before creating a newsletter subscription:

Why should someone register?

  • What kind of information will you share?

    Be transparent on the email you will send, highlight what types of content users will receive: new collections promotion, inspiration and tips, information and updates about your company, special offers etc.

  • For whom is the information interesting?

    What visitors could be interested in your newsletter: people who want to receive updates about your products or people who would like to know more about a specific topic or service that you offer? Be clear on your offer and make it interesting for your audience.

  • How often do you send a newsletter?

    If you run a periodic newsletter, always be specific about when the content will be sent. Include in the subscription if it’s going to be, for example, daily, weekly or monthly.

#2. Keep it short, simple and personalized

Don’t make it too complicated for visitors to sign up for your newsletter. Asking for the email address is often enough to reach the visitor. Of course, having more information about your visitors, such as their name, is an added value, but do not ask for this information when registering.

However, it could be impactful to personalize the registration based on visitors’ interests: ask them if they would like to be updated about specific products or services so that their interests will be considered.

#3. Give a reward

If you want to increase your newsletter subscriptions, you can reward people when they sign up for your newsletter. By mentioning the reward on the registration form, there is a greater chance that the eyes of the visitors will go to your registration form earlier than if you do not mention a reward.

Popular examples are giving a discount code or a small gift with their first purchase.

#4. Create a clear Call To Action (CTA)

Your email subscription notification should focus on your Call To Action (CTA), which must be clear and visible. Use colours of your theme but avoid a CTA with dark or grey shades.

What to avoid:

  • No clear explanation on the content you will be sending

  • No catchy graphic

  • No clear CTA

Best Practice:

  • State the content and the timing

  • Use contrasting colours of your theme

  • Allow personalizing the content that subscribers will receive

  • Clear CTA button

  • Use images that reflect your brand

#5.Use Datatrics targeting rules to personalize your Newsletter Subscriptions.

To increase and accelerate the number of registrations, you can set up a Smart Campaign in Datatrics to reach the right target group: the unknown visitors.

But if you want to send personalized emails, why not show a personalized notification on your website as well?

With Datatrics targeting rules, you can use Cialdini’s persuasion types to create ad hoc newsletter subscription content only for users who are responsive to those persuasions.

Below, we will give you 3 examples:

Social Proof

People in the Social proof group will be responsive to reviews and feedback from other people. Consider including reviews or testimonials in your subscription notification to increase users' chance to subscribe.


This principle is based on giving and taking. To be successful with reciprocity, you need to be the first to act and share something. In this case, people are willing to give something in return. An example for your online business could be a free trial or free content.


People in this group want more of what they can have less of. Several studies have shown that people see more value in products that become less available. One of the best strategies for this group is to show limited-time deals or products. For example, include in your subscription notification some time limitation to incentivise users to subscribe.

How to create it in Datatrics:

Go to Audience -> Select ‘Predictive’ -> Persuasion Type -> Select the persuasion type you want to use for your campaign, for example: Scarcity:

More inspiration

If you want more inspiration on using Cialdini’s persuasion types, read this article.

We hope you can use the above tips to create personalized newsletter notifications and increase your known profiles!

Last but not least, we would also like to point out that besides pop-up notifications you can also create an Exit Intent Pop Up. This Pop Up will only appear when a visitor is about to leave the website. So if you want to show the newsletter notification to your visitors who are about to leave the website, use the above tips and start creating an exit intent popup. Want to know how to set up? Check out this article!

Do you have any questions or need any further information? Please contact our Customer Support team through the Live Chat available in your Datatrics dashboard.

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