We want to test CRO tooling within our webshop, tooling like VWO or Optimize. What are best practices in using CRO tooling in combination with Datatrics?

It is possible to exclude touchpoints from the CRO pages, but it is still essential to consider the Datatrics A / B test groups when analyzing the results. In particular, the distribution of the show/hide groups must have roughly the same amount of visitors distributed between the CRO-test group A and the CRO-test group B.

For example, suppose you have the Datatrics A/B-test at 80%. In that case, you should have roughly the same distribution between CRO-test group A and CRO-test group B. You should then also analyze the data of the difference between [CRO-A Datatrics-show] vs. [CRO-B Datatrics-show]. The same goes for [CRO-A Datatrics-hide] and [CRO-B Datatrics-hide]. Especially the CRO-A and CRO-B hide groups are a good comparison, as these are unaffected by Datatrics touchpoints.

It is often possible to send the results of the CRO-tooling toward Google Analytics, just like you would do with the Datatrics data. So you can analyze the data within Google analytics and compare the data of different groups.

If there are any other questions surrounding this topic, please let us know.