With Datatrics’ Audience section, you can create segments for your advertising campaigns or remarketing strategy.
With segments based on onsite behavior, you can create groups of users based on whether they are returning visitors, how engaged they are with the shop, and how many items they have liked or visited.
Returning visitors with more than X(3) website visits in the last X(2) days.
You can create a segment based on the number of website visits in the past week. When someone keeps coming back but has not converted, you can still persuade them by showing relevant content.
This can be done, for example, by showing the most recently viewed content.
How to create the segment: Onsite Behavior → Condition: Number of visits → Modifier: is greater than or equal to → Value: 3 + Period: Dynamic Period → Value: 2 →Condition: days.
Examples:
Show an ad with the recently viewed item(s).
Send a dedicated newsletter with a product promotion or additional information that might lead the user to convert.
Users who added products as their favorite items
You can create a segment of users who added more than a certain amount of products as their favorite items. This could indicate people with a high interest in the products, and you can also add the category of products they liked to personalize it even more.
How to create the segment: Onsite Behavior → Condition: Number of favorite items → Modifier: is greater than or equal to → Value: 3
Favored items are not registered in Datatrics by default. Check out this article for more information about favorite item settings.
[Multi brand e-commerce] Visitors interested in a specific brand
If you are multi-brand e-commerce, you create different segments with all the users interested in a specific brand.
You can then use this segment to send ad hoc emails to users who interact with that brand (promoting new products for that specific brand or dedicated discounts). You can sync it with your Advertising tool to create relevant and personalized ad campaigns.
How to create the segment: Onsite Behavior → Condition: All historical events → Modifier: contains → Value: “name of the brand”
Examples:
Create a segment that includes people who viewed a new shoe brand
[Single brand & Multi brand] Visitors interested in a specific category
Create a segment for users interested in a specific category of your catalog; for example, for fashion, it could be streetwear or nights out. You can use this segment to send a relevant newsletter. You could create a group containing how many times a user visits a certain page.
How to create the segment: Onsite Behavior → Condition: pageviews → Modifier: is greater than or equal to → Value: 3 + Pages: URL → Modifier: contains → value: “name of the category”
Options for more advanced targeting:
Period: in which period they interacted with that category (example: people who viewed that page in the last 30 days)
Conversion: if they have already converted or not (example: people who viewed the category but still haven’t converted). You need to add a rule to add this option.
Examples:
Send a newsletter to people who bought the previous year's phone, recommending the new version.
Send a newsletter to people who viewed a new clothing collection but didn’t convert.
Create an ad campaign for people who bought a summer collection and then recommend the new collection during the winter
ADDITIONAL RESOURCES:
As you can read in this article, there are many different possibilities to create relevant segments in Datatrics. Hopefully, you've been inspired to get started segmenting your targeting groups! Do you have any questions, or do you have ideas for interesting segments? Go to the Datatrics Community and share it!