The following tables outlines the purpose of all publicly available cookies used by Datatrics' services and any ramifications of them not being accepted by a user, and might help you updating your privacy / GDPR policy.
These cookies are used internally by the Datatrics' script and are required to function properly.
Cookie Name | _pk_id |
Purpose | used to store a few details about the user such as the unique visitor ID |
Data Collected or Accessed | Random generated user-id |
Type (session or persistent) | persistent |
Domain | Site domain |
Stored lifetime | 13 months |
Accept/Decline Effect | If declined, possible negative impact on user tracking. |
Cookie Name | _pk_ref |
Purpose | used to store the attribution information, the referrer initially used to visit the website |
Data Collected or Accessed | Referral and UTM information |
Type (session or persistent) | persistent |
Domain | Site domain |
Stored lifetime | 6 months |
Accept/Decline Effect | If declined, possible negative impact on user tracking. |
Cookie Name | _pk_ses |
Purpose | short lived cookies used to temporarily store data for the visit |
Data Collected or Accessed | Session data |
Type (session or persistent) | session |
Domain | Site domain |
Stored lifetime | 30 minutes |
Accept/Decline Effect | If declined, possible negative impact on user tracking. |
Cookie Name | _pk_cva |
Purpose | Saving defined custom data. |
Data Collected or Accessed | Data set by "setCustomData" events. |
Type (session or persistent) | persistent |
Domain | Site domain |
Stored lifetime | 30 minutes |
Accept/Decline Effect | If declined, increase of API from site to Datatrics API |
Cookie Name | datatrics_optin |
Purpose | Saving opt-in preferences. |
Data Collected or Accessed | Opt-in preferences. |
Type (session or persistent) | persistent |
Domain | Site domain |
Stored lifetime | undefined |
Accept/Decline Effect | If declined, users are being asked for an opt-in multiple times. |
Cookie Name | datatricsDebugger |
Purpose | Saving Datatrics debugger preferences. |
Data Collected or Accessed | Options set during the use of the Datatrics debugger. |
Type (session or persistent) | persistent |
Domain | Site domain |
Stored lifetime | undefined |
Accept/Decline Effect | If declined, possible problems using the Datatrics debugger feature. |
Cookie Name | datatrics_customData |
Purpose | Saving defined custom data. |
Data Collected or Accessed | Data set by "setCustomData" events. |
Type (session or persistent) | persistent |
Domain | Site domain |
Stored lifetime | undefined |
Accept/Decline Effect | If declined, increase of API from site to Datatrics API |