The following tables outlines the purpose of all publicly available cookies used by Datatrics' services and any ramifications of them not being accepted by a user.

These cookies are used internally by the Datatrics' script and are required to function properly.

Cookie Name

_pk_id

Purpose

used to store a few details about the user such as the unique visitor ID

Data Collected or Accessed

Random generated user-id

Type (session or persistent)

persistent

Domain

Site domain

Stored lifetime

13 months

Accept/Decline Effect

If declined, possible negative impact on user tracking.

Cookie Name

_pk_ref

Purpose

used to store the attribution information, the referrer initially used to visit the website

Data Collected or Accessed

Referral and UTM information

Type (session or persistent)

persistent

Domain

Site domain

Stored lifetime

6 months

Accept/Decline Effect

If declined, possible negative impact on user tracking.

Cookie Name

_pk_ses

Purpose

short lived cookies used to temporarily store data for the visit

Data Collected or Accessed

Session data

Type (session or persistent)

session

Domain

Site domain

Stored lifetime

30 minutes

Accept/Decline Effect

If declined, possible negative impact on user tracking.

Cookie Name

_pk_cva

Purpose

Saving defined custom data.

Data Collected or Accessed

Data set by "setCustomData" events.

Type (session or persistent)

persistent

Domain

Site domain

Stored lifetime

30 minutes

Accept/Decline Effect

If declined, increase of API from site to Datatrics API

Cookie Name

datatrics_optin

Purpose

Saving opt-in preferences.

Data Collected or Accessed

Opt-in preferences.

Type (session or persistent)

persistent

Domain

Site domain

Stored lifetime

undefined

Accept/Decline Effect

If declined, users are being asked for an opt-in multiple times.

Cookie Name

datatricsDebugger

Purpose

Saving Datatrics debugger preferences.

Data Collected or Accessed

Options set during the use of the Datatrics debugger.

Type (session or persistent)

persistent

Domain

Site domain

Stored lifetime

undefined

Accept/Decline Effect

If declined, possible problems using the Datatrics debugger feature.

Cookie Name

datatrics_customData

Purpose

Saving defined custom data.

Data Collected or Accessed

Data set by "setCustomData" events.

Type (session or persistent)

persistent

Domain

Site domain

Stored lifetime

undefined

Accept/Decline Effect

If declined, increase of API from site to Datatrics API

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