Before we move on to analyze the Datatrics data in Google Analytics you should have added the Datatrics dimensions in Google Analytics. Otherwise you need to complete the steps in this help article: Use Google Analytics as a reporting tool
In this article the basics of reporting the show and hide group are explained: View results in Google Analytics
No Show No Hide group
Besides the show and hide group it’s also important to create a segment that doesn’t contain a show or hide label: the “no show / no hide group”.
How are we going to to make a no show no hide group?
To create segments in Google Analytics, head over to an overview where you can add segments (when you start analyzing we recommend to start in the section Acquisition - All Traffic - Source/Medium). Click on the grey box "+" next to the segment you’ve already selected, that’s mostly the segment “All users”. Next, click on the red "+NEW SEGMENT" button:
Then make the segment with the following conditions:
Make sure you’ve selected sessions and make an AND statement to exclude both show and hide sessions.
This group should be around the 20%. Normally we categorize this traffic as not very useful. This traffic has a low conversion rate, not many pages per session and a low average session duration. This kind of traffic contains people who leave really soon and it also contains bots or spider traffic that isn’t being filtered out by Google Analytics.
In this example we see that the amount of sessions is around the 20%, the bounce rate is higher than the average of the site, the pages per session is way below the average and also the duration of an average session is very low.
When you don’t see something like this you can start analysing. When you have a bigger and better performing no show no hide group this can be affected by one of the following reasons:
Did you select the correct time range? When you’ve selected a time range when you didn’t have any active journeys or campaigns the no show no hide group is bigger. This is also when you’ve added the Datatrics dimensions later then the start date of your selected time range.
Take a look at your journey or campaigns.
Do you have a lot of low quality traffic? When new users are visiting the website and leave right away we can’t estimate the behaviour of that user and we don’t give them a show or hide label.