Connecting LinkedIn Ads to Datatrics will allow us to share audience information to LinkedIn Ads. You can use this audience information (based on segments, journeys and campaigns) to improve your LinkedIn ad campaigns.
Follow these steps in order to connect LinkedIn Ads to Datatrics:
- Go to the channel overview and select LinkedIn from the list by clicking on integrate.
- Press the “Connect to LinkedIn” button.
- After clicking this button, LinkedIn will open up. Here you are asked to fill in your login credentials if you are not yet logged in.
- After logging in you are redirected back to the Datatrics platform. Here you are asked to select a LinkedIn Ads account in the dropdown menu. Select the desired one and you are done. LinkedIn Ads will now be able to use Datatrics' audiences as targeting groups.