Customers interested in a (popular) product category
Example targeting:
Potential content [contains] suitcases
Loyal customers
Example targeting:
Number of Conversions [greater or equal] 4
Days since last visit [less than] 30
Visitors with a high potential, but without conversions
Example targeting:
Potential [greater than] 50
Number of Conversions [equal] 0
Visitors entering your website from a campaign
Example targeting:
All historical events [contain] utm_campaign=christmasnewsletter2017
Customer types
Example targeting:
Customer type [equal] economical
Buying phases
Example targeting:
Buying phase [equal] decision
Persuasion types
Example targeting:
Persuasion type [equal] scarcity
Customers that bought a specific item
Example targeting:
Bought item ID [equal] 123456
High value customers
Example targeting:
Total revenue [greater or equal] 1000
Visitors that clicked on a specific touchpoint
Example targeting:
Clicked touchpoints [in] Product recommendation (1234567890)
Visitors with an abandoned cart
Example targeting:
Number of items in shopping cart [greater or equal] 1